经营理念
Management philosophy

• 以规范促管理
  Improve management through standardization
• 以管理促效益
  Enhance benefits via management
• 以创新求发展
  Seek development on innovation

康力在企业经营管理上一直严于律已，严格遵守国家相关的法律法规，规范管理，管理促进效益增长，在发展的过程中不断在技术革新和管理上创新，整合了跨省连锁经营、电子商务、直销和第三方物流配送，规范化的物流直销模式是康力独创的，也代表了未来营销模式的发展方向。
Being strict about management, Kangli has always tried to make the management standardized while observing the state’s relevant laws and regulations so to enhance the benefits, reformed in technology and management, and combined trans-provincial chain operation, e-commerce, direct selling and the third party logistics distribution. The standardized model of logistics direct selling is exclusively created by Kangli to indicate the development direction of the future marketing model.

发展战略
Development strategy
广东康力医药有限公司作为我国医药流通领域的大型医药企业，在国家医药体制改革的大背景下，特殊的战略地位要求我们必须肩负起社会赋予的重要使命，把康力迅速培养成具有较强竞争力的现代化医药集团。目前康力正研究朝着建立完整医药系统产业链的企业发展战略方向努力，根据外部环境条件与内部资源状况分析，广东康力医药有限公司必须确立“扩张型的整体发展战略”，准确的把握经营方向。通过产品开发，营销模式创新，以及资产重组将企业规模迅速扩张，促进企业迅速发展使其成为中国医药流通领域的龙头企业。
For Guangdong Kangli Medicines Co., Ltd. as a large medical enterprise in the field of Chinese medicine distribution, we have to shoulder the important social mission for being in a special strategic position and facing the reform of the national medical system to develop Kangli into a modern and competitive medical group rapidly. Meanwhile, Kangli is making efforts to build development strategy for sound industrial chain of medical system. After analysis of external environment and internal resources, Guangdong Kangli Medicines Co., Ltd. has to work out an “overall expanding development strategy” and have an accurate realization of management direction so to push the company to be developed into the leading enterprise in the field of Chinese medicine distribution through product development, innovation of marketing model and reorganization of assets.